Epic Games, the creator of the Unreal Engine and Fortnite, has announced a long-term partnership with the LEGO Group to build a “family-friendly” Metaverse. The announcement comes just weeks after Epic Games’ $2 billion funding round aimed at accelerating the company’s plans for the Metaverse.
The partnership between Epic Games and LEGO Group is expected to combine Epic’s expertise in virtual world technology with LEGO’s iconic brand and family-friendly reputation. While neither company has revealed any concrete details about the collaboration, LEGO Group CEO Niels Christiansen told the Financial Times earlier this year that the company was looking to announce more details soon.
The move towards a “family-friendly” Metaverse is significant given the concerns over the potential negative impact of virtual worlds on young people. Critics have raised concerns over the potential for addiction, cyberbullying, and exposure to inappropriate content.
Epic Games’ decision to partner with LEGO Group could be seen as a way to address these concerns and make the Metaverse more accessible to families with children. By leveraging LEGO’s brand and expertise in creating family-friendly content, Epic Games could help to create a virtual world that is both entertaining and safe for all ages.
The partnership between Epic Games and LEGO Group is just the latest indication of the growing interest in the Metaverse. With major players like Facebook, Roblox, and Decentraland also investing in virtual world technology, it’s clear that the concept of the Metaverse is here to stay.
As the Metaverse continues to evolve, it will be interesting to see how companies like Epic Games and LEGO Group approach the challenges of creating a virtual world that is both engaging and safe for all ages. With billions of dollars being invested in the technology, the future of the Metaverse looks bright, but there are sure to be bumps along the way as the technology continues to develop.