NEAR Protocol has expanded its gaming ecosystem by partnering with Vortex Gaming, a Web3 subsidiary of INVEN, Korea’s largest game media and community. This collaboration aims to attract more users and companies to the NEAR ecosystem while strengthening the NEAR game ecosystem. INVEN, with a monthly active user count of 7.2 million, brings valuable expertise and content to the partnership.

In addition to onboarding Vortex Gaming’s content onto NEAR Protocol, the NEAR Foundation and INVEN plan to support the growth of Vortex Gaming and enhance brand awareness through active collaboration, including offline hackathons and events to foster developer talent.

INVEN has been a leading company in the game industry for over 20 years, driving development as a top online game media platform. Vortex Gaming, a content-based game community optimized for Web3 games, aims to break stereotypes by offering specialized content, such as in-depth analysis of in-game economies. Leveraging their experience in building Web2 communities, Vortex Gaming plans to establish a strong user base by incorporating high-quality content and INVEN’s existing wide pool of users.

NEAR Protocol, a global Layer 1 blockchain, focuses on usability and scalability. It also serves as a Blockchain Operating System (BOS), allowing Web2 companies and developers to easily build decentralized apps and experiences for the open web. With features like FastAuth, NEAR Protocol reduces entry barriers in the Web3 gaming industry and works alongside Vortex Gaming to popularize the NEAR ecosystem.

The CEO of Vortex Gaming, Hoon Jai Lee, aims to build an integrated gamer community encompassing both Web3 and traditional Web2 gamers by providing high-quality content for both. This community-driven approach includes incentivizing gamers to create content such as character builds and game guides.

Marieke Flament, CEO of NEAR Foundation, expects the partnership with INVEN to further enhance NEAR’s sustainable game ecosystem, following the success of leading companies in the gaming industry. Scott Lee, Co-CEO of NEAR Korea, highlights the importance of community in maintaining content competitiveness and believes that onboarding Vortex Gaming will strengthen NEAR’s position as the optimal mainnet in the Web3 game ecosystem, accelerating its development.



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