On top of showcasing luxury shoes and makeup, Yves Saint Laurent is looking to exhibit NFT and metaverse initiatives this year

Yves Saint Laurent filed a trademark application with the United States Patent and Trademark Office (USPTO) on January 12, 2023, for its name and logo to enter the metaverse and NFT space.

Quick Take:

  • Yves Saint Laurent intends to offer virtual goods in the metaverse and other virtual environments via NFTs.
  • The French luxury fashion retailer also plans to create a virtual store on-chain.

Yves Saint Laurent’s Web3 Showroom

Yves Saint Laurent is starting the new year right, focusing on innovation by filing a trademark application. One that solely focuses on the beauty of Web3.

Saint Laurent will soon offer virtual makeup, skincare, perfumery, and hair care products. All goods will be available for use in the metaverse and other virtual environments.

As a consequence, the brand will create downloadable multimedia files through NFTs. These digital assets will consist of illustrations, text, music, and videos, that open the doors to these virtual products.

Another plan includes opening its very own online sales services, to sell these virtual goods on the blockchain.

As other luxury fashion brands, like Prada, Diesel and Lacoste join Web3, it is no wonder that Saint Laurent does not want to be left behind.

This trademark application shows the importance of Web3 innovation, to stay at the forefront of clients’ minds.

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